News

As part of the strategic partnership between Gezer Ayakkabı and PolyChem, a vertical integration model for polyurethane production has been implemented with the new production facility established in Silivri Ortaköy.

A significant meeting took place aimed at strengthening the ties between academia and the industrial sector. Students from the Istanbul University-Cerrahpaşa, Technical Sciences Vocational School, Footwear Design and Production Program, organized a technical field trip to modern production facilities to observe the "kitchen" of the industry firsthand. These young talents had the opportunity to merge their theoretical knowledge with the dynamics of a massive, real-world production line.

Gezer Ayakkabı unveiled its 2026 Spring-Summer Collection at a launch and trade fair event, blending its long-standing heritage dating back to 1968 with the futuristic lines of 2026. Prepared under the motto ‘Happiness in Every Step’, the collection was unveiled at the company’s headquarters in the presence of leading industry executives.

Gezer Ayakkabı announced that in 2025, it generated 74.5 MWh of electricity solely through zero-waste initiatives and achieved a waste recovery volume of 59.5 tonnes.

Despite economic volatility in global markets and rising production costs, Gezer Ayakkabı has continued its production activities and exports. The company announced that it had exceeded its European sales target, selling 160,000 pairs of boots.

The 25th edition of the traditional iftar programme organised by Gezer Ayakkabı, one of the Turkish footwear industry's long-established brands, during the month of Ramadan was held in Istanbul. The programme, which brought together representatives from business, politics and the industry, conveyed messages of unity, solidarity, social responsibility and sustainable production.

Gezer Footwear, a cornerstone of the Turkish footwear industry, is poised to extend its export network to new continents as part of its 2026 strategic roadmap. The company plans to sustain its global growth by expanding its current export reach of over 50 countries into the Americas and African markets.

Gezer Footwear has integrated solar energy into its operations by installing rooftop solar panels across its manufacturing facilities. The project aims to secure 75% energy savings through on-site renewable power generation.

The Turkish footwear sector experienced a challenging period in 2025 due to currency fluctuations, rising production costs, and intense import competition. Industry representatives predict that 2026 could be a year of recovery following the decline in 2025.

Gezer Brand was included in the online trade area in June 2021. Gezer Brand, which previously existed in the online market through dealer channels, now aims to put this process on a more controlled basis. Thus, it is obvious that the brand can develop the processes of creating direct communication channels in terms of price, quality-controlled process management, product supply system according to needs and customer relations.