Gezer Ayakkabı has unveiled its Spring-Summer 2026 Collection.
Gezer Ayakkabı unveiled its 2026 Spring-Summer Collection at a launch and trade fair event. Speaking at the launch, Gezer Shoes General Manager Osman Özalp described the new collection as a tribute to the brand’s heritage. Özalp stated, “For us, ‘Happiness in Every Step’ is not merely a slogan, but a way of life that permeates every stage of our production. In our 2026 summer collection, we have combined our half-century of experience with modern forms. The primary focus of our design team was not merely for the wearer to look stylish, but to experience the energy of summer with the utmost comfort and elegance.”
A capacity to develop 2,000 models per year
Highlighting the company’s R&D capabilities, Özalp stated that they have the capacity to develop approximately 2,000 different models annually for various sales channels across a wide variety of products, ranging from slippers to boots, and from sandals to mules and shoes. Özalp emphasised that they combine aesthetics, durability and ergonomics in every model with engineering precision.
Transformation in design processes through 3D modelling
One of the most notable highlights of the launch was the 3D modelling technologies the company has begun to use in its design processes. Özalp described the benefits this transformation has brought to production processes as follows:
‘Thanks to 3D design tools, products can be visualised in full detail in a digital environment before they even reach the production stage. This ensures both speed and precision. As the need for physical prototypes is eliminated, material waste is minimised and production processes are significantly accelerated. At the same time, design teams are strengthening global collaboration by working on joint projects in a digital environment from different parts of the world.’
It was stated that the company’s design process comprises the following stages: analysis and concept development, 3D modelling and rendering, base and mould design, and rapid prototyping via 3D printing.
Emphasis on sustainability
It was reported that the 2026 summer collection features a wide range of materials, including synthetic leather, genuine leather, PU, EVA, PVC, micro-injection moulding and special textile fabrics. Özalp stated that these materials are supported by environmentally friendly production processes, adding, “Sustainability is not a trend for us; it is a reflection of our respect for nature and humanity.”
Digital infrastructure and sales channels are being strengthened
Özalp, who also announced that the pre-order process had begun alongside the launch, said they had encountered demand that exceeded expectations. It was noted that the new collection is gradually becoming available in factory outlet stores, on the official website and at selected marketplaces. It was stated that the brand aims to strengthen its digital infrastructure on the retail side so that consumers can access the new designs from anywhere.