Gezer Ayakkabı entered the European market at a trade show in Italy as part of a new export initiative
Despite fluctuations in global markets and a decline in export volumes, Gezer Ayakkabı—which aims to strengthen its presence in international markets—met with numerous international buyers, investors, and industry representatives at a trade show held in Riva del Garda, Italy. During the event, the company held discussions regarding new product sourcing, as well as export and import agreements.
A New Export Strategy to Counter Shrinking Markets
Aiming to expand its presence in the European market, the company seeks to establish new trade ties across Europe, particularly with Italy—which ranks third in Turkey’s leather and leather goods exports with a volume of $112.3 million. The company announced that, through the meetings it held during the trade show, it aims to overcome the contraction in existing markets by forging new partnerships.
Artificial intelligence and digital twin technologies have come to the forefront
The Expo Riva Schuh & Gardabags Fair served as a platform not only for business networking but also for showcasing the latest advancements in manufacturing technologies. The events, moderated by Alberto Mattiello—Innovation Specialist for the Expo Riva Schuh and Gardabags Scientific Committee and Member of the Retail Hub Advisory Board—addressed topics such as traceability, digital twin technologies, generative AI, data-driven compliance systems, and personalized shopping experiences.
The company, which continues its efforts toward technological transformation, met with international brands, retailers, and investors throughout the trade show to exchange views on next-generation production technologies. The company emphasized that AI-powered production processes will provide significant advantages in global competition.
Growth Target in Emerging Markets
Gezer Ayakkabı aims to increase its market share in these markets and continue its growth in Europe through the new business connections it established at the trade show.
“We continue to showcase Turkey’s manufacturing capabilities to the world”
Commenting on their participation in the trade show, Gezer Ayakkabı management noted that the industry is going through a challenging period on a global scale and made the following statements:
"At a time when export figures are declining, we at Gezer are investing in innovation and technology to sustain our growth. Through the meetings we held in Italy, we have taken significant steps that will both strengthen our existing markets and lay the groundwork for new partnerships. By integrating generative AI and digital twin technologies into our processes, we are strengthening our position in the global marketplace. We aim to further expand our presence in Europe by capitalizing on opportunities in emerging markets such as Romania and France."
